{"id":1513,"date":"2020-04-20T16:52:37","date_gmt":"2020-04-20T14:52:37","guid":{"rendered":"http:\/\/www.valyans.com\/?page_id=1513"},"modified":"2022-11-17T16:44:16","modified_gmt":"2022-11-17T15:44:16","slug":"offre-marketing","status":"publish","type":"page","link":"https:\/\/www.valyans.com\/en\/nos-expertises\/vous-accompagner-surmonter-crise\/offre-marketing\/","title":{"rendered":"Offre Marketing"},"content":{"rendered":"
<\/div>

Vous accompagner pour surmonter la crise<\/h1><\/div>
<\/span><\/div>
\n

Valyans au service de la r\u00e9silience
\nde votre entreprise face \u00e0 la crise<\/span><\/p>\n<\/div><\/div><\/div><\/div>

<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>

Valyans propose une offre \u00ab\u00a0Marketing et Go-to-Market\u00a0\u00bb permettant d\u2019adapter son plan d\u2019action et pr\u00e9parer la sortie de crise du Covid-19<\/span><\/h2>\n<\/div><\/div>
<\/div>
<\/div>

Corriger<\/b><\/span><\/h4>\n<\/div><\/div>
\"\"<\/div><\/div>

Contexte<\/b><\/span><\/h4>\n

Les entreprises et institutions cherchent \u00e0 rationaliser leurs plans marketing en temps de crise et faciliter l\u2019acc\u00e8s \u00e0 leur offre<\/i><\/span><\/p>\n<\/div><\/div><\/div><\/div>

<\/div>

Anticiper<\/b><\/span><\/h4>\n<\/div><\/div>
\"\"<\/div><\/div>

Contexte<\/b><\/span><\/h4>\n

Les entreprises et institutions ont besoin d\u2019anticiper et pr\u00e9parer l\u2019apr\u00e8s crise\/confinement imm\u00e9diat<\/i><\/span><\/p>\n<\/div><\/div><\/div><\/div>

<\/div>

Rebondir<\/b><\/span><\/h4>\n<\/div><\/div>
\"\"<\/div><\/div>

Contexte<\/b><\/span><\/h4>\n

Les entreprises doivent envisager un nouveau monde en terme de comportements et habitudes de consommation et se positionner strat\u00e9giquement dans cette r\u00e9alit\u00e9<\/i><\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>

<\/div>

Notre proposition de valeur<\/b><\/span><\/h4>\n

Faire un Diagnostic Flash <\/b>concernant les fondamentaux de la demande (Acceptance, Affordability, Accessibility) et recommander des actions correctives imm\u00e9diates<\/span><\/p>\n

Accompagner \u00e0 l\u2019identification des actions imm\u00e9diates pour fluidifier la Go-To-<\/b>Market<\/b><\/span><\/p>\n

Recommander des plans de communication rationalis\u00e9s<\/b><\/span><\/p>\n<\/div><\/div><\/div><\/div>

<\/div>

Notre proposition de valeur<\/b><\/span><\/h4>\n

Identifier les comportements consommateurs <\/b>\u00e0 venir<\/span><\/p>\n

Identifier les skus, produits, gammes qui r\u00e9pondront au mieux \u00e0 la demande consommateurs<\/b><\/span><\/p>\n

Evaluer les opportunit\u00e9s d\u2019adjacences et <\/b>r\u00e9evaluer<\/b> les positionnements de marque<\/b><\/span><\/p>\n

Identifier les opportunit\u00e9s de pricing<\/b><\/span><\/p>\n

D\u00e9finir le plan marketing et communication de relance <\/b>(campagne, plans m\u00e9dia et hors m\u00e9dia)<\/span><\/p>\n

Explorer les opportunit\u00e9s de G2M nouvelles <\/b>(e-commerce, home delivery\u2026)<\/span><\/p>\n<\/div><\/div><\/div><\/div>

<\/div>

Notre proposition de valeur<\/b><\/span><\/h4>\n

Imaginer les nouvelles attentes <\/b>consommateurs et clients<\/span><\/p>\n

Anticiper les nouveaux modes de consommation <\/b>et nouvelles habitudes<\/b><\/span><\/p>\n

Repenser les priorit\u00e9s de d\u00e9penses <\/b>des consommateurs et clients<\/span><\/p>\n

D\u00e9velopper un portefeuille plus r\u00e9silient <\/b>i.e. incluant des produits essentiels, envisager les adjacences possibles<\/span><\/p>\n

Adapter les positionnements de marque<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>

<\/div>
\"\"<\/a><\/div>
Offre Data<\/span><\/a><\/div><\/div><\/div>
\"\"<\/a><\/div>
Offre Supply Chain<\/span><\/a><\/div><\/div><\/div>
\"\"<\/a><\/div>
Offre Finance<\/span><\/a><\/div><\/div><\/div>
\"\"<\/a><\/div>
Offre Digitale<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"Vous accompagner pour surmonter la crise Valyans au service de la r\u00e9silience de votre entreprise face \u00e0 la crise Valyans propose une offre \u00ab\u00a0Marketing et Go-to-Market\u00a0\u00bb permettant d\u2019adapter son plan d\u2019action et pr\u00e9parer la sortie de crise du Covid-19 Corriger Contexte Les entreprises et institutions cherchent \u00e0 rationaliser leurs plans marketing en temps de crise...","protected":false},"author":2,"featured_media":0,"parent":1414,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1513","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.valyans.com\/en\/wp-json\/wp\/v2\/pages\/1513","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.valyans.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.valyans.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.valyans.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.valyans.com\/en\/wp-json\/wp\/v2\/comments?post=1513"}],"version-history":[{"count":5,"href":"https:\/\/www.valyans.com\/en\/wp-json\/wp\/v2\/pages\/1513\/revisions"}],"predecessor-version":[{"id":1815,"href":"https:\/\/www.valyans.com\/en\/wp-json\/wp\/v2\/pages\/1513\/revisions\/1815"}],"up":[{"embeddable":true,"href":"https:\/\/www.valyans.com\/en\/wp-json\/wp\/v2\/pages\/1414"}],"wp:attachment":[{"href":"https:\/\/www.valyans.com\/en\/wp-json\/wp\/v2\/media?parent=1513"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}