{"id":2734,"date":"2025-05-23T15:47:17","date_gmt":"2025-05-23T13:47:17","guid":{"rendered":"https:\/\/www.valyans.com\/?p=2734"},"modified":"2026-02-16T18:02:23","modified_gmt":"2026-02-16T17:02:23","slug":"cgem","status":"publish","type":"post","link":"https:\/\/www.valyans.com\/en\/2025\/05\/23\/cgem\/","title":{"rendered":"\u201cResponsible SME\u201d Label by the CGEM: A Tool to Drive the Sustainable Performance of Moroccan SMEs"},"content":{"rendered":"<section class=\"l-section wpb_row height_medium width_full\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\">\n<div class=\"quote-highlight\" style=\"background-color: #f8f9fa; padding: 25px; border-left: 5px solid #007bff; margin: 25px 0; font-style: italic;\">\n<p style=\"font-size: 18px; line-height: 1.6; margin-bottom: 15px; color: #2c3e50;\">\n<em>&#8220;We firmly believe that a responsible company is a more competitive company. The introduction of the new Responsible SME label will help unite more Moroccan businesses and generate greater impact.&#8221;<\/em>\n<\/p>\n<p style=\"font-weight: bold; text-align: right; margin-bottom: 0; color: #34495e;\">\n\u2013 Saadia Slaoui Bennani, Chairwoman of CGEM&#8217;s CSR &#038; Diversity Commission &#038; CEO of Valyans Consulting\n<\/p>\n<\/div>\n<h3>CGEM Launches the &#8220;Responsible SME&#8221; Label: A New Milestone for Sustainable Entrepreneurship in Morocco<\/h3>\n<p>Continuing its commitment to a more inclusive and sustainable economy, the <strong>CGEM<\/strong> has officially launched the <strong>&#8220;Responsible SME&#8221; Label<\/strong>, an innovative framework designed to support Moroccan small and medium enterprises in their responsible transformation journey.<\/p>\n<p>Led by the <strong>CSR &#038; Diversity Commission<\/strong>, chaired by our CEO, this label complements CGEM&#8217;s existing CSR label by offering a framework tailored to the specificities of SMEs.<\/p>\n<h4>A Structured Framework Built on Five Key Pillars<\/h4>\n<p>The &#8220;Responsible SME&#8221; Label is based on a structured framework organized around <strong>five fundamental pillars<\/strong>, covering all dimensions of corporate social responsibility:<\/p>\n<ul>\n<li><strong>Employment and Labor Rights Compliance<\/strong> &#8211; Promoting good HR practices and workplace well-being<\/li>\n<li><strong>Customer Service Quality<\/strong> &#8211; Excellence in customer relations and user satisfaction<\/li>\n<li><strong>Responsible Supplier Relations<\/strong> &#8211; Developing an ethical and sustainable business ecosystem<\/li>\n<li><strong>Corruption Prevention and Transparency<\/strong> &#8211; Ethical governance and transparent practices<\/li>\n<li><strong>Environmental Preservation<\/strong> &#8211; Ecological commitment and controlled environmental impact<\/li>\n<\/ul>\n<h4>A Progressive and Accessible Approach<\/h4>\n<p>Designed as an <strong>accessible and progressive transformation lever<\/strong>, the label allows SMEs to engage at their own pace in a structured approach, while showcasing their efforts to their ecosystem.<\/p>\n<div class=\"highlight-section\" style=\"background-color: #e8f4fd; padding: 20px; border-radius: 8px; margin: 25px 0;\">\n<h4 style=\"color: #1565c0; margin-top: 0;\">Valyans, a Committed Player in Responsible Growth<\/h4>\n<p>At <strong>Valyans<\/strong>, we are proud to see our CEO <strong>Saadia Slaoui Bennani<\/strong> champion such an initiative in service of Morocco&#8217;s entrepreneurial fabric. As a consulting firm committed to strategic business support, we are convinced that <strong>sustainable performance<\/strong> is inseparable from positive impact on individuals, society, and the environment.<\/p>\n<p style=\"margin-bottom: 0;\">We applaud this advancement that provides SMEs with a <strong>clear, concrete, and mobilizing framework<\/strong> to build tomorrow&#8217;s responsible enterprise.<\/p>\n<\/div>\n<h4>Sources and References<\/h4>\n<div class=\"sources-section\" style=\"background-color: #f5f5f5; padding: 15px; border-radius: 5px; margin-top: 20px;\">\n<p><strong>Media Coverage:<\/strong><\/p>\n<ul style=\"margin-bottom: 15px;\">\n<li><a href=\"https:\/\/h24info.ma\/economie\/sandra-slaoui-bennani-label-rse-pme-responsabl\/\" target=\"_blank\">H24 Info &#8211; Sandra Slaoui Bennani and the Responsible SME CSR Label<\/a><\/li>\n<li><a href=\"https:\/\/cgem.ma\/activites\/la-cgem-lance-le-label-pme-responsable\/\" target=\"_blank\">CGEM &#8211; Launch of the Responsible SME Label<\/a><\/li>\n<li><a href=\"https:\/\/ledesk.ma\/encontinu\/la-cgem-lance-le-label-pme-responsable\/\" target=\"_blank\">Le Desk &#8211; CGEM Launches the Responsible SME Label<\/a><\/li>\n<li><a href=\"https:\/\/industries.ma\/la-cgem-lance-le-label-pme-responsable-pour-encourager-une-croissance-durable-des-petites-entreprises\/\" target=\"_blank\">Industries.ma &#8211; Responsible SME Label for Sustainable Growth<\/a><\/li>\n<li><a href=\"https:\/\/drh.ma\/la-cgem-lance-un-label-rse-dedie-aux-pme\/\" target=\"_blank\">DRH.ma &#8211; CSR Label Dedicated to SMEs<\/a><\/li>\n<\/ul>\n<p><strong>Follow us:<\/strong> <a href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:7331245423522627585\" target=\"_blank\">Official LinkedIn Post<\/a><\/p>\n<\/div>\n<\/div><\/div><\/div><\/div><\/section>","protected":false},"excerpt":{"rendered":"\"We firmly believe that a responsible company is a more competitive company. The introduction of the new Responsible SME label will help unite more Moroccan businesses and generate greater impact.\" \u2013 Saadia Slaoui Bennani, Chairwoman of CGEM's CSR & Diversity Commission & CEO of Valyans Consulting CGEM Launches the \"Responsible SME\" Label: A New Milestone...","protected":false},"author":3,"featured_media":2736,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":["post-2734","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites"],"_links":{"self":[{"href":"https:\/\/www.valyans.com\/en\/wp-json\/wp\/v2\/posts\/2734","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.valyans.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.valyans.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.valyans.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.valyans.com\/en\/wp-json\/wp\/v2\/comments?post=2734"}],"version-history":[{"count":2,"href":"https:\/\/www.valyans.com\/en\/wp-json\/wp\/v2\/posts\/2734\/revisions"}],"predecessor-version":[{"id":2738,"href":"https:\/\/www.valyans.com\/en\/wp-json\/wp\/v2\/posts\/2734\/revisions\/2738"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.valyans.com\/en\/wp-json\/wp\/v2\/media\/2736"}],"wp:attachment":[{"href":"https:\/\/www.valyans.com\/en\/wp-json\/wp\/v2\/media?parent=2734"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.valyans.com\/en\/wp-json\/wp\/v2\/categories?post=2734"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.valyans.com\/en\/wp-json\/wp\/v2\/tags?post=2734"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}