{"id":2739,"date":"2025-06-20T09:00:03","date_gmt":"2025-06-20T07:00:03","guid":{"rendered":"https:\/\/www.valyans.com\/?p=2739"},"modified":"2026-02-16T18:02:23","modified_gmt":"2026-02-16T17:02:23","slug":"koun","status":"publish","type":"post","link":"https:\/\/www.valyans.com\/en\/2025\/06\/20\/koun\/","title":{"rendered":"Koun, A Shared Vision of Impact: Valyans Committed to a Circular, Inclusive, and Civic-Minded Economy"},"content":{"rendered":"
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Koun Citoyen: A Purpose-Driven Economy for Social Transformation<\/h3>\n

At Valyans<\/strong>, we believe that sustainable transformation relies on collective action<\/strong> and social innovation<\/strong>. It is in this spirit that, alongside our foundation, the Al Ikram Association \u2013 Valyans Foundation<\/strong>, we have been supporting since 2021 the Koun Citoyen<\/strong> program, a high social impact initiative carried out with the support of the United Nations<\/strong>, the European Union<\/strong>, and the National Human Rights Council<\/strong>.<\/p>\n

The Koun Upcycling Club: A New Dynamic for Circular Economy<\/h4>\n

The Koun Upcycling Club<\/strong>, officially launched this year as a natural extension of the program, aims to unite economic stakeholders around an inclusive circular economy<\/strong>. During its inaugural event, a morning session was dedicated to closing the Koun Citoyen program, marking a significant moment of celebration and knowledge transfer.<\/p>\n

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Concrete Impact on Communities<\/h4>\n

Over the course of one year, this program has supported young people who dropped out of school<\/strong> as well as single mothers<\/strong> from disadvantaged neighborhoods. At the intersection of training, professional integration, and civic engagement, this journey has helped restore the dignity<\/strong>, confidence<\/strong>, and agency<\/strong> of its beneficiaries.<\/p>\n<\/div>\n

Celebrating and Recognizing Change Agents<\/h4>\n

During this ceremony, three thematic ambassadors<\/strong> were designated to embody the program’s values. Three citizen projects<\/strong>, led by the beneficiaries themselves, were also awarded prizes. Each will benefit from seed funding<\/strong> and skills-based mentoring support<\/strong> to continue their impactful work.<\/p>\n

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\n“These young people and women demonstrate that civic engagement is a powerful lever for dignity and collective transformation.”<\/em>\n<\/p>\n

\n\u2013 Yasmine Kerouani, Jury Member\n<\/p>\n<\/div>\n

Annual Meetings: Convergence of Economic Stakeholders<\/h4>\n

In the evening, the Annual Koun Upcycling Club Meetings<\/strong> were launched. This new gathering brought together several committed stakeholders from the business world, including:<\/p>\n