During the first edition of the Services Conference, our CEO Saadia Slaoui Bennani shared a clear and ambitious vision: that of a Morocco fully engaged as a driving force in the transformation of services—at the intersection of major global shifts.

In a constantly evolving world, three key trends are reshaping the landscape, and Morocco is no exception:

• The technological revolution, which is transforming our lifestyles through artificial intelligence, cloud computing, and connected devices.
• Demographic transition, as the country—currently young—will see one-quarter of its population over 60 years old by 2050.
• Climate urgency, which calls for more sustainable, responsible, and resilient services.

These dynamics are deeply reshaping not only service demand, but above all the supply of services. The sectors that can respond agilely to these shifts will drive tomorrow’s growth.

Promising sectors matter, but so does the logic of integration. Technology, health, education, renewable energy, sustainable tourism, and fintech are key levers. Yet beyond labels, it’s the smart integration of services that will set leaders apart.

Through the fictional story of Amina, a Moroccan citizen living in 2035, Saadia Slaoui Bennani illustrated how a simple smart watch can, within hours, activate an entire chain of services:

• Healthcare
• Logistics
• Pharmacy
• Teleconsultation
• Travel
• Insurance
• Online learning
• Gaming
• Green taxation

In this vision, services are no longer just added—they interconnect, synchronize, and adapt in real time to the user’s needs.

This is a reality made possible only through technological intelligence.

For Morocco, this means a strategic choice: be a spectator or become a key player in the emerging service economy.

At Valyans, we firmly believe the time has come to invest in creation, innovation, and the anticipation of future uses.

One condition: fully embrace these ongoing transformations.

If we aim to build a Moroccan service offering that is innovative, inclusive, and sustainable, we must integrate these three pillars into all of our thinking:

• Technology
• Demography
• Sustainability

These are the foundations upon which future trajectories will be shaped—and where the competitiveness of Morocco’s service sector will be decided.

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