At the World Football Summit 2025, held this year in Morocco, our Partner Kenza Dadi took part in a rich exchange of ideas and ambitions for the future of sports, business, and societal transformation.

She had the honor of moderating the panel titled “Unearthing Synergies and Catalyzing Future Transformations”, which brought together influential thinkers and change-makers from around the world.

During her intervention, one message in particular deeply resonated:

“We have a unique opportunity to reshape the individual and collective narrative around Morocco and Africa. We are not the land of potential. We are the land of great achievements!”

This powerful statement goes beyond optimism. It reflects a shifting moment—a time when African voices are reclaiming their own narrative and Morocco is emerging as a global engine of innovation, progress, and partnerships.

As a consulting firm rooted in Morocco and deeply committed to Africa, Valyans fully embraces this vision. For over two decades, we have supported institutions, businesses, and local actors in designing and implementing transformations that are strategic, inclusive, and meaningful.

Whether it’s national reform agendas, territorial development strategies, sustainable projects, or digital innovation, our approach is grounded in a core belief:

Africa does not need to wait for the future—it is already building it.

The World Football Summit was a timely reminder that sports, much like strategy, can be a powerful catalyst for unity, ambition, and impact.

We are proud to contribute to these conversations and to actively participate in the ongoing transformation of both Morocco and the African continent.

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